Wharton on Dynamic Competitive Strategy
Day, George S.; Reibstein, David J.
0471172073

Wharton on Dynamic Competitive Strategy

1
FORT330817
RB - Business - General Business

Provides those within a competitive market with an advanced tool book of creative methods, techniques and approaches to gain a competitive edge. The one-step-ahead strategy assists companies in anticipating future competitive moves and the appropriate reactions to their moves.
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