The SAGE Handbook of Persuasion: Developments in Theory and Practice (Sage Handbooks)
The SAGE Handbook of Persuasion: Developments in Theory and Practice (Sage Handbooks)
Dillard, James Price
1412983134
ISBN 13: 9781412983136
Hardcover

The SAGE Handbook of Persuasion: Developments in Theory and Practice (Sage Handbooks)

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ING9781412983136
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The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

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