The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion

Information now flows like water, and we must learn how to tap into its stream. In this revolutionary book, three doyens of the Internet age reveal the adjustments we must make in a world of increasing risk and opportunity--first among them understanding the importance of pull. Used properly the power of pull can connect people and institutions in ways that increase understanding and effectiveness, can turn uncertainty into opportunity, and can enable small moves to achieve outsized impact.

The Power of Pull is essential reading for entrepreneurs, managers, and anybody intersted in understanding and harnessing the shifting forces our our networked world.