The Advertising Solution
Simpson, Craig; Kurtz, Brian
1599185962
ISBN 13: 9781599185965
Softcover

The Advertising Solution

1
R9781599185965
Special order item direct from the distributor

Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.
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