Taken for a Ride: How Daimler-Benz Drove Off With Chrysler
Vlasic, Bill
0060934484
ISBN 13: 9780060934484
Softcover

Taken for a Ride: How Daimler-Benz Drove Off With Chrysler

58
ING9780060934484
Special order direct from the distributor

Here is the book that exposed the Daimler-Chrysler merger of equals as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

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