SilverComm: Marketing Practices and Messages for the Age of Aging
Cooper, Anne M.
1538175142
ISBN 13: 9781538175149
Softcover

SilverComm: Marketing Practices and Messages for the Age of Aging

80
ING9781538175149
Special order direct from the distributor

The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it's essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical exercises to supplement any strategic comm course.

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