Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible: A Field Guide to Modern Marketing
Beckwith, Harry
0446672319
ISBN 13: 9780446672313
Softcover

Selling the Invisible: A Field Guide to Modern Marketing

9
ING9780446672313
Special order direct from the distributor
Add to Cart View Cart
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

Advanced Search

Advanced Search
Close Advanced Search

RUSSELL BOOKS
100-747 Fort Street
Victoria, BC V8W 3E9
250.361.4447

© Russell Books · Victoria, BC · Website by Caorda Web Solutions

Free ShippingOn orders $50 or more. North America only.Learn More