Secrets of Customer Relationship Management
Barnes, James G.
9780071362535
ISBN 13: 9780071362535
Hardcover

Secrets of Customer Relationship Management

1
FORT777085
RB - Business - Sales & Marketing

Relationship marketing has been a buzzword for years, but is it anything more than that? Who really knows what it means? This work aims to provide readers with a complete overview to understanding the concept of customer relationships and how to apply it in today's world of ever-increasing competition.
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