Psychodynamics: The new key to understanding target marketing and matchmaking.
Psychodynamics: The new key to understanding target marketing and matchmaking.
Tyler, John
193801524X
ISBN 13: 9781938015243
Softcover

Psychodynamics: The new key to understanding target marketing and matchmaking.

48
ING9781938015243
Special order direct from the distributor
Add to Cart View Cart
Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.

Advanced Search

Advanced Search
Close Advanced Search

RUSSELL BOOKS
100-747 Fort Street
Victoria, BC V8W 3E9
250.361.4447

© Russell Books · Victoria, BC · Website by Caorda Web Solutions

Free ShippingOn orders $50 or more. North America only.Learn More