Pre-Suasion
Pre-Suasion
Cialdini, Robert
1501109804

Pre-Suasion

1
FORT771306
RB - Business - Economics
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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds, bu

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