Made to Stick: Why Some Ideas Take Hold and Other
Heath, Chip; Heath, Dan
9781905211579
ISBN 13: 9781905211579
Hardcover

Made to Stick: Why Some Ideas Take Hold and Other

1
FORT702417
RB - Psychology

This text shows how one small US airline used a simple catchphrase to catapault itself into the big time, & how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. It offers a set of principles we can adopt to make sure that we can get our own ideas across effectively.
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