Fables Of Abundance: A Cultural History Of Advertising In America
Lears, Jackson
0465090753
ISBN 13: 9780465090754
Softcover

Fables Of Abundance: A Cultural History Of Advertising In America

90
ING9780465090754
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A "highly illuminating" ( "Publishers Weekly," starred review) book that fundamentally transforms the whole debate about the cultural significance of advertising."A work of prodigious research, of admirable historical imagination, of daring criticism."--Michael Schudson, author of "Advertising, the Uneasy Persuasion"

"Simply brilliant. A major work in American cultural history."--Alan Trachtenberg, Yale University

"Fascinating...fluent...and moving."--Alexander Star, "New Republic"

"Lears is one of cultural history's masters of linnking popular moods and ideas with arts, philosophies, industries, and commodities." "--New York Review of Books"

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