Enterprise Games: Using Game Mechanics to Build a Better Business

Games are playing a crucial role in many successful businesses not just in PR and marketing, but as a model for designing business systems and workflows. In this book, Michael Hugos provides compelling case studies that demonstrate how game mechanics enable companies to respond quickly to challenges in today s real-time economy.

It s not about giving workers a smiley face for producing more widgets. You ll discover how game mechanics particularly popular multiplayer video games provide field-tested best practices for engaging workers in creative and complex activities. With games, your company can shift from an outmoded top-down hierarchy to an agile network structure that promotes coordination over control.Discover why industrial age business structures from the 20th century no longer workDesign real-time business collaboration systems, using massively multiplayer online game conceptsMake your in-house systems more agile with technologies such as social media, mobile devices, and cloud computingUnderstand game dynamics: goals, rules, real-time feedback, and voluntary participationApply virtual worlds and 3-D animation to business intelligence and data analytics applications"