Copywriting
Copywriting
Shaw, Mark
1780670001
ISBN 13: 9781780670003
Softcover

Copywriting

22
R9781780670003
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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

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