Brand Media Strategy: Integrated Communications Pl
Young, Antony
0230104746

Brand Media Strategy: Integrated Communications Pl

1
FORT608637
RB - Business - Sales & Marketing

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
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