Brand Breakout
Brand Breakout
Kumar, Nirmalya/ Steenkamp, Jan-benedict E.m
1137276614

Brand Breakout

1
FORT344552
RB - Business - Sales & Marketing
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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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