Behavioral Economics
O'Sullivan, Arthur
0197515924
ISBN 13: 9780197515921
Softcover

Behavioral Economics

10
ING9780197515921
Special order direct from the distributor

Behavioral Economics extends standard neoclassical economics models to incorporate features that are consistent with observed human behavior. The text explores (i) pro-social behavior such as cooperation, trust, reciprocity, and voluntary contributions to public goods, (ii) intertemporal
choice that may be distorted by present bias, and (iii) choice in uncertain environments that are influenced by decreasing sensitivity and relatively painful loss. It also explores the role of natural selection in shaping human behavior, highlighting the co-evolution of genes and culture.
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