Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
Roll, M.
1137359161
ISBN 13: 9781137359162
Hardcover

Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia

32
ING9781137359162
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This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

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