Phillips, Lorraine
9780988953581
ISBN 13: 9780988953581
Softcover

71
ING9780988953581
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In a world where the user is king, companies are making the decision to invest heavily in design, as they realize that taking a user-centered approach and focusing on the customer's experience of their product or service has become a differentiating factor in innovation and success.


This is where UX comes in. We get to be an advocate for the user every step of the way-giving them a voice throughout the product development process so companies can craft user-centered solutions that effectively solve their customers' problems, meet their needs, and, if we're lucky enough, exceed their expectations.


In this handy, quick-start guide for wannabe UX designers, you will learn:

  • The roles, titles, and duties found in UX
  • What constitutes good (and not-so-good) design
  • The typical docs and deliverables produced by UXers
  • The role of user research in creating great experiences
  • The importance of accessibility in design
  • The benefits of using a design system
  • How to land a job in UX
  • And much more
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