Globally, there is an emerging trend for people to start a business for the first time in later life. In New Zealand, 45% of these 'Entrepreneurs', are over the age of 50, and the trend has been steadily increasing since the onset of the COVID-19.

Why do individuals in the second half of life choose to change gears, and go down this route? What is the trigger? What motivates them? What is the nature of the businesses they established, and how did they go about it?

In this book you'll meet 33 Entrepreneurs @ 50+, who challenge the stereotypical belief, that advancing age narrows down life choices. It doesn't! These individuals create their own reality. Their businesses range from the conventional to the 'out there', and their experiences include candid accounts of the challenges they faced, and their aspirations for the future. Regardless of your age and stage, circumstances and experiences, there are always opportunities to pick up ideas and lessons learned from others who have embarked on this path beyond mid-life. If you have that nagging feeling of 'what's next for me', this book is for you. Inspired by their example, you might like to change gears too!