MacNamara, Jim
1433124262
ISBN 13: 9781433124266
Softcover

94
ING9781433124266
Special order direct from the distributor

This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.
Free ShippingOn orders $50 or more. North America only.Learn More