Evans, Mark W.
0994047339
ISBN 13: 9780994047335
Softcover

49
ING9780994047335
Special order direct from the distributor

In a fast-moving world, entrepreneurs and brands that tell good stories win. Brands that don't tell good stories lose.

Marketing Spark is a strategic and tactical guide for entrepreneurs who want to create stories that resonate.

What you will learn:

✓Storytelling: the history and why it matters more than ever.

✓Discover: identify and develop powerful brand stories.✓People: who should be telling your stories-you, your employees, influencers, media, and bloggers.

✓Strategy: telling the right stories to the right people at the right time.

✓Tactics: how to develop and deliver stories using different channels, including case studies, services and tools.


If you're ready to capture the spotlight with better stories, you need this book

Free ShippingOn orders $50 or more. North America only.Learn More