The Regional Multinationals: MNEs and 'Global' Strategic Management

By: Rugman, Alan M.

Price: $79.16

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Although many firms label themselves "global," very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.

Title: The Regional Multinationals: MNEs and 'Global' Strategic Management

Author Name: Rugman, Alan M.

Categories: Business & Economics,

Publisher: Cambridge University Press:

ISBN Number: 0521603617

ISBN Number 13: 9780521603614

Binding: PAPERBACK

Book Condition: New

Seller ID: ING9780521603614

Description: 0521603617 Special order direct from the distributor