The Power of Reinforcement (SUNY series, Alternatives in Psychology)

By: Flora, Stephen Ray

Price: $114.47

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According to Stephen Ray Flora, reinforcement is a very powerful tool for improving the human condition despite often being dismissed as regarding people as less than human and as "overly simplistic. "This book addresses and defends the use of reinforcement principles against a wide variety of attacks. Countering the myths, criticisms, and misrepresentations of reinforcement, including false claims that reinforcement is "rat psychology," the author shows that building reinforcement theory on basic laboratory research is a strength, not a weakness, and allows unlimited applications to human situations as it promotes well-being and productivity. Also examined are reinforcement contingencies, planned or accidental, as they shape behavioral patterns and repertoires in a positive way.

Title: The Power of Reinforcement (SUNY series, Alternatives in Psychology)

Author Name: Flora, Stephen Ray

Categories: General,

Publisher: SUNY Press:

ISBN Number: 0791459152

ISBN Number 13: 9780791459157

Binding: Hardcover

Book Condition: New

Seller ID: ING9780791459157

Description: 0791459152 Special order direct from the distributor