The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room

By: Underwood, Chuck

Price: $27.53

Quantity: 145 available

Book Condition: New


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This is the comprehensive presentation of generational dynamics in America, from the nation's leading presenter of this topic. It is designed to help businesses and families to understand the powerful influence of generational values and generational attitudes upon Americans' day-to-day and lifelong decisions in the workplace, marketplace, and living room. The Silent Generation. Baby Boomers. GenerationX. And the Millennials. And with an opening tribute to the remarkable G. I. Generation. This is an unforgettable stroll down Memory Lane: the formative years of each generation; the core values that were molded from the unique times and teachings that each generation absorbed in their youth; their adulthood passages; current lifestage; and, future. This book provides specific, bottom-line tips and tactics and guidelines to help businesses to effectively deal with each generation of employees and customers. And it helps parents, children, grandparents, and grandchildren to understand each other in the living room.

Title: The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room

Author Name: Underwood, Chuck

Categories: Other,

Publisher: Generational Imperative, Incorporated, The:

ISBN Number: 0979574501

ISBN Number 13: 9780979574504

Binding: PAPERBACK

Book Condition: New

Seller ID: ING9780979574504

Description: 0979574501 Special order direct from the distributor