Riding for the Brand: The Power of Purposeful Leadership

By: Whitt, Jim F.

Price: $26.93

Quantity: 62 available

Book Condition: New


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Riding for the Brand is a western that's set in the future. It's a short novel about leadership, human motivation and change. The story revolves around two men: Bob Fooshee, a freelance writer, and Burns Marcus, a rancher who builds a business empire. The year is 2030, and Fooshee is dispatched by a magazine to write about Marcus, whose ranch was near bankruptcy 25 years earlier. It was then that Marcus, searching for answers, attended the cattlemen's convention in San Antonio and heard a speaker who provoked him to radically change the way he approached his business. This was the catalyst that led Marcus to start Diamond Enterprises, which becomes the model organization of the 21st century. While interviewing Burns at his ranch in Oklahoma, Bob rides pasture, ropes a few steers and discovers the key to Burns Marcus' success - the power of purposeful leadership.

Title: Riding for the Brand: The Power of Purposeful Leadership

Author Name: Whitt, Jim F.

Categories: Other,

Publisher: Whitt Enterprises LLC dba Lariat Press:

ISBN Number: 0977000400

ISBN Number 13: 9780977000401

Binding: PAPERBACK

Book Condition: New

Seller ID: ING9780977000401

Description: 0977000400 Special order direct from the distributor