Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel

By: Cooper, Robert G.; Edgett, Scott J.

Price: $53.08

Quantity: 82 available

Book Condition: New


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Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com

Title: Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel

Author Name: Cooper, Robert G.; Edgett, Scott J.

Categories: Other,

Publisher: Product Development Institute Inc.:

ISBN Number: 097328272X

ISBN Number 13: 9780973282726

Binding: PAPERBACK

Book Condition: New

Seller ID: ING9780973282726

Description: 097328272X Special order direct from the distributor