Changing the World Is the Only Fit Work for a Grown Man

By: Harrison, Steve

Price: $36.53

Quantity: 125 available

Book Condition: New


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This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.

Title: Changing the World Is the Only Fit Work for a Grown Man

Author Name: Harrison, Steve

Categories: Other,

Publisher: Adworld Press:

ISBN Number: 0957151500

ISBN Number 13: 9780957151505

Binding: PAPERBACK

Book Condition: New

Seller ID: ING9780957151505

Description: 0957151500 Special order direct from the distributor