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?There's fake corporate marketing and then there's real marketing. This is the "real" stuff for "real" people.?
?Ben Cohen, co-founder of Ben & Jerry's Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing?which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Title: Buzzmarketing: Get People to Talk About Your Stuff
ISBN Number: 1591842131
ISBN Number 13: 9781591842132
Book Condition: New
Category: 1.00 Item
Seller ID: ING9781591842132
Description: 1591842131 Special order direct from the distributor