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Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty, HARDEN, Leland; HEYMAN, Bob
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Author Name:    HARDEN, Leland; HEYMAN, Bob

Title:   Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

Binding:   PAPERBACK

Book Condition:   New

Publisher:    AMACOM 

ISBN Number:   0814410723 / 9780814410721

Seller ID:   R9780814410721

0814410723 Special order direct from the distributor

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In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book "Net Results," team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, " Digital Engagement "shows marketers how to:

stop burning money on web advertising campaigns that don't deliver - tweak websites to improve conversions and traffic flow - master proven strategies for consumer-generated media to generate buzz and improve brand recognition

Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.

Price = 28.76 CDN
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