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Guanxi and Business Strategy: Theory and Implications for Multinational Companies in China (Contributions to Management Science), Langenberg, Eike A.
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Author Name:    Langenberg, Eike A.

Title:   Guanxi and Business Strategy: Theory and Implications for Multinational Companies in China (Contributions to Management Science)

Binding:   PAPERBACK

Book Condition:   New

Publisher:    Physica 

ISBN Number:   3790819557 / 9783790819557

Seller ID:   ING9783790819557

3790819557 Special order direct from the distributor

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This book examines a topic of paramount importance to those doing business with China: the impact of personal relationships (guanxi) on business affairs. It shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. Coverage also assesses guanxi-based business strategies in terms of compliance with legal and ethical standards.



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