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Discrete Choice Experiments in Marketing: Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement (Contributions to Management Science), Zwerina, Klaus
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Author Name:    Zwerina, Klaus

Title:   Discrete Choice Experiments in Marketing: Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement (Contributions to Management Science)

Binding:   PAPERBACK

Book Condition:   New

Publisher:    Physica 

ISBN Number:   3790810452 / 9783790810455

Seller ID:   ING9783790810455

3790810452 Special order direct from the distributor

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This book provides a general framework for the construction of statistically efficient choice designs. It reviews previous strategies researchers have used to generate reasonable choice designs, develops criteria for efficiency when one has prior information about the model parameters, specifies general search algorithms for generating efficient choice designs, and finally, uses this knowledge to develop and test individual-level choice models. The book is of interest to researchers and practitioners in marketing science, economics, and statistics.



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