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Author Name:    Weitzl, Wolfgang

Title:   Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale

Binding:   PAPERBACK

Book Condition:   New

Publisher:    Springer Gabler 

ISBN Number:   3658158883 / 9783658158880

Seller ID:   ING9783658158880

3658158883 Special order direct from the distributor


Price = 182.24 CDN
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