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Promoting Sustainable Behaviour: A practical guide to what works (DoShorts), Corner, Adam
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Author Name:    Corner, Adam

Title:   Promoting Sustainable Behaviour: A practical guide to what works (DoShorts)

Binding:   PAPERBACK

Book Condition:   New

Publisher:    Routledge 

ISBN Number:   1909293121 / 9781909293120

Seller ID:   ING9781909293120

1909293121 Special order direct from the distributor

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Promoting sustainable behaviour is a critical part of society's response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works. There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarising 'what really works' and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximise the success of your sustainable behaviour initiative -- in households, when commuting, in the workplace and beyond. By looking beyond individual behaviours to people's sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people's interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.

Price = 54.58 CDN
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