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Consumerology: The Truth about Consumers and the Psychology of Shopping, Graves, Philip
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Author Name:    Graves, Philip

Title:   Consumerology: The Truth about Consumers and the Psychology of Shopping

Binding:   PAPERBACK

Book Condition:   New

Publisher:    Nicholas Brealey 

ISBN Number:   1857885767 / 9781857885767

Seller ID:   ING9781857885767

1857885767 Special order direct from the distributor

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Available in paperback for the first time, this new, updated and revised second edition contains a thought-provoking new introduction and epilogue. Philip Graves explores the mind gap between conscious and unconscious thought and behavior. He reveals the myriad tricks and psychological games shops play on we, the consumer; the ways in which we are manipulated into buying things we don t want; the ways in which we deceive ourselves; and the cutting edge behavioral science being used to change our habits to even more significant degrees. Along the way, Graves reveals: .Whythe current practice of market research is a false science .Why we often don't buy what we say we will .How to understand consumers better than they do themselves



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