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Visual Rhetoric and the Eloquence of Design, Atzmon, Editor  Leslie
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Author Name:    Atzmon, Editor Leslie

Title:   Visual Rhetoric and the Eloquence of Design

Binding:   PAPERBACK

Book Condition:   New

Publisher:    Parlor Press 

ISBN Number:   1602351910 / 9781602351912

Seller ID:   ING9781602351912

1602351910 Special order direct from the distributor

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Literary Nonfiction. Art. Edited by Leslie Atzmon. The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective--a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product--becomes in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object. VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN features ten scholarly essays steeped in rhetorical analysis of artifacts, as well as two visual essays on the topic of ornamental typography with accompanying verbal texts. The essays in this collection span a number of design disciplines, including manufacturing design, graphic design, architectural design, and monument design. Contributors include Leslie Atzmon, Gerry Beegan, Guillemette Bolens, Kate Catterall, Barry Curtis, Michael Golec, Vladimir Kulik, Ryan Molloy, Teal Triggs, Jane Webb, Jack Williamson, and Lori Young.



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