Quick Search

Keyword
Title
Author
Seller Id
Advanced Search
 
 

Find us on:

 
Gift Certificate

 
 
Other
       Tell a Friend
Add to Shopping Cart
Product Assortment and Consumer Choice: An Interdisciplinary Review (Foundations and Trends(r) in Marketing), Chernev, Alexander
Stock Image
Author Name:    Chernev, Alexander

Title:   Product Assortment and Consumer Choice: An Interdisciplinary Review (Foundations and Trends(r) in Marketing)

Binding:   PAPERBACK

Book Condition:   New

Publisher:    Now Publishers Inc 

ISBN Number:   1601985347 / 9781601985347

Seller ID:   ING9781601985347

1601985347 Special order direct from the distributor

More Description

Product Assortment and Consumer Choice: An Interdisciplinary Review examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research propositions delineating the impact of product assortment on consumer choice. Taking a consumer's perspective to examine how product assortment influences decision making and choice, this monograph defines the consumer aspect of assortment research to answer three key questions. First, how do consumers perceive the variety of items in an assortment? The first part of this review examines factors that influence consumer perceptions of the variety of an assortment. In particular, it investigates how factors such as assortment size, the degree of distinctiveness of assortment options, the dispersion of option frequencies, and the organization of the assortment influence consumer perceptions of assortment variety. Second, how do consumers choose an item from a given assortment? The second part discusses factors that influence consumer choice of an item from a given assortment. It examines the impact of assortment size on the purchase likelihood from a given assortment, the number of options purchased, and the particular options chosen from the assortment. Third, how do consumers choose among assortments? The third part examines factors that influence consumer choice among assortments. In particular, it investigates how assortment size, assortment structure, and purchase quantity influence consumers' choice of an assortment. Conceptual analysis of the existing research in each of these three areas is summarized in a series of research propositions that integrate current findings and offer directions for future research. Product Assortment and Consumer Choice: An Interdisciplinary Review concludes with a discussion of the theoretical contributions and managerial implications of existing product assortment research and identify venues for further investigation.



Price = 121.50 CDN
Add to Shopping Cart

cookie