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Buzzmarketing: Get People to Talk About Your Stuff, Hughes, Mark
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Author Name:    Hughes, Mark

Title:   Buzzmarketing: Get People to Talk About Your Stuff

Binding:   PAPERBACK

Book Condition:   New

Publisher:    Portfolio 

ISBN Number:   1591842131 / 9781591842132

Seller ID:   ING9781591842132

1591842131 Special order direct from the distributor

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?There's fake corporate marketing and then there's real marketing. This is the "real" stuff for "real" people.?
?Ben Cohen, co-founder of Ben & Jerry's Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing?which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.



Price = 21.26 CDN
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