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Marketing Identities through Language: English and Global Imagery in French Advertising, Martin, Elizabeth
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Author Name:    Martin, Elizabeth

Title:   Marketing Identities through Language: English and Global Imagery in French Advertising

Binding:   Hardcover

Book Condition:   New

Publisher:    Palgrave Macmillan 

ISBN Number:   1403949840 / 9781403949844

Seller ID:   ING9781403949844

1403949840 Special order direct from the distributor

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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.



Price = 370.08 CDN
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