Quick Search

Keyword
Title
Author
Seller Id
Advanced Search
 
 

Find us on:

 
Gift Certificate

 
 
Other
       Tell a Friend
Add to Shopping Cart
The Rise of Viagra: How the Little Blue Pill Changed Sex in America (Sociology), Loe, Meika
Stock Image
Author Name:    Loe, Meika

Title:   The Rise of Viagra: How the Little Blue Pill Changed Sex in America (Sociology)

Binding:   PAPERBACK

Book Condition:   New

Publisher:    NYU Press 

ISBN Number:   081475211X / 9780814752111

Seller ID:   ING9780814752111

081475211X Special order direct from the distributor

More Description

Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry--from how drugs could be marketed to the types of drugs put into development--as well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called "erectile dysfunction," and is simply something to "ask your doctor" about. And over 16 million men have.

The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making sex on demand, regardless of age or infirmity, and, potentially, for the rest of one's life.

Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the drug's effect on America. Loe also examines the quest for the female Viagra, the impact of the drug around the world, the introduction of new erection drugs, like Levitra and Cialis, and the rapid growth of the multi-billion dollar pharmaceutical industry.

This wide-ranging book explains how this medical breakthrough and cultural phenomenon have forever changed the meaning of sex in America.



Price = 50.02 CDN
Add to Shopping Cart

cookie