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Advertising Account Planning: Planning and Managing an IMC Campaign, Kelley, Larry; Jugenheimer, Donald W.
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Author Name:    Kelley, Larry; Jugenheimer, Donald W.

Title:   Advertising Account Planning: Planning and Managing an IMC Campaign

Binding:   PAPERBACK

Book Condition:   New

Edition:   3

Publisher:    Routledge 

ISBN Number:   0765640368 / 9780765640369

Seller ID:   ING9780765640369

0765640368 Special order direct from the distributor

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Concise yet comprehensive, this practical guide covers the critical role of the account planner in a...



Price = 151.78 CDN
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