Author Name:
Kelley, Larry; Jugenheimer, Donald W.
Title: Advertising Account Planning: Planning and Managing an IMC Campaign Binding: PAPERBACK Book Condition: New Edition: 3 Publisher:  Routledge ISBN Number: 0765640368 / 9780765640369 Seller ID: ING9780765640369
0765640368 Special order direct from the distributor
More Description Concise yet comprehensive, this practical guide covers the critical role of the account planner in a... Price = 145.71 CDN |
|
Add to Shopping Cart |