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Author Name:    Morgan, M. Granger; Fischhoff, Baruch; Bostrom, Ann; Atman, Cynthia J.

Title:   Risk Communication: A Mental Models Approach

Binding:   Hardcover

Book Condition:   New

Publisher:    Cambridge University Press 

ISBN Number:   0521802237 / 9780521802239

Seller ID:   ING9780521802239

0521802237 Special order direct from the distributor

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This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, providing a framework for interdisciplinary collaboration. It is demostrated with varied examples including electromagnetic fields, climate change, radon, and sexually transmitted diseases.

Price = 209.99 CDN
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