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The Regional Multinationals: MNEs and 'Global' Strategic Management, Rugman, Alan M.
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Author Name:    Rugman, Alan M.

Title:   The Regional Multinationals: MNEs and 'Global' Strategic Management

Binding:   PAPERBACK

Book Condition:   New

Publisher:    Cambridge University Press 

ISBN Number:   0521603617 / 9780521603614

Seller ID:   ING9780521603614

0521603617 Special order direct from the distributor

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Although many firms label themselves "global," very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.



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