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The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy (Communication, Society and Politics), Simon, Adam F.
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Author Name:    Simon, Adam F.

Title:   The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy (Communication, Society and Politics)

Binding:   PAPERBACK

Book Condition:   New

Publisher:    Cambridge University Press 

ISBN Number:   0521001919 / 9780521001915

Seller ID:   ING9780521001915

0521001919 Special order direct from the distributor

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This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.



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