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The Credible Company: Communicating with a Skeptical Workforce, D'Aprix, Roger
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Author Name:    D'Aprix, Roger

Title:   The Credible Company: Communicating with a Skeptical Workforce

Binding:   Hardcover

Book Condition:   New

Publisher:    Jossey-Bass 

ISBN Number:   0470274743 / 9780470274743

Seller ID:   ING9780470274743

0470274743 Special order direct from the distributor

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In "The Credible Company," communication expert Roger D?Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today's intellectual-capital assembly line, D?Aprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, D?Aprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.



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