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Accidental Branding: How Ordinary People Build Extraordinary Brands, Vinjamuri, David
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Author Name:    Vinjamuri, David

Title:   Accidental Branding: How Ordinary People Build Extraordinary Brands

Binding:   Hardcover

Book Condition:   New

Publisher:    Wiley 

ISBN Number:   0470165065 / 9780470165065

Seller ID:   ING9780470165065

0470165065 Special order direct from the distributor

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Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. "Accidental Branding" tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.



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