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Analysis for Marketing Planning (Irwin Marketing), Lehmann, Donald; Winer, Russell
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Author Name:    Lehmann, Donald; Winer, Russell

Title:   Analysis for Marketing Planning (Irwin Marketing)

Binding:   PAPERBACK

Book Condition:   New

Edition:   7

Publisher:    McGraw-Hill Education 

ISBN Number:   0073529842 / 9780073529844

Seller ID:   ING9780073529844

0073529842 Special order direct from the distributor

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Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Price = 189.54 CDN
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