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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand, Walter, Ekaterina; Gioglio, Jessica
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Author Name:    Walter, Ekaterina; Gioglio, Jessica

Title:   The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Binding:   PAPERBACK

Book Condition:   New

Publisher:    McGraw-Hill Education 

ISBN Number:   007182393X / 9780071823937

Seller ID:   ING9780071823937

007182393X Special order direct from the distributor

More Description

It's all about your image

Visual marketing is the breakout trend of the year, thanks to the rise of social media platforms like Pinterest and Instagram.

"The Power of Visual Storytelling" explains how companies and brands can develop a strategic visual marketing strategy as an extension of their overall marketing and social media plans. It explains how to define goals and create, curate, and promote highly visual content and stories that engage audiences across a range of social media platforms. Along with full-color screenshots and graphics, the book provides case studies from leading brands that exemplify best practices in visual marketing and storytelling.

Ekaterina Walter is a partner and CMO at Branderati. She is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
Jessica Gioglio is the public relations and social media manager for Dunkin' Donuts.



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