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Attracting Perfect Customers: The Power of Strategic Synchronicity, Stacey Hall; Jan Brogniez
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Author Name:    Stacey Hall; Jan Brogniez

Title:   Attracting Perfect Customers: The Power of Strategic Synchronicity

Binding:   Paperback

Book Condition:   Good

Publisher:    Berrett-Koehler Publishers 2001

ISBN Number:   1576751244 / 9781576751244

Seller ID:   IM247248

1576751244

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Attracting Perfect Customers leads readers through a transformation as they learn that it is no longer productive or profitable to conduct business using warlike marketing techniques such as "targeting" customers and "outmaneuvering" the competition. In fact, these techniques seem both outdated and labor-intensive when compared to the Strategic Synchronicity process, which requires just five minutes of planning each day.

Strategic Synchronicity is based on nine principles that are not new but are often neglected in today's business world. Among them are the ideas that businesses don't need to search for customers if they are "on purpose"; that collaboration, not competition, is required; and that businesses create their own "clients from hell."



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